Baywest Management
To refresh the brand and reflect the company’s pillars as service-oriented, organized, professional and friendly, the positioning line of “BC’s Leader in Residential Management” was selected to clarify Baywest’s offer and industry position. Adding a distinctive orange colour into an otherwise cold palette creates warmth and friendliness, strengthened by lifestyle imagery. Redesigned elements include the logo, stationery package, folder, brochures, magnets, bags and direct mail.
Logo
Letterhead and Business Cards
Brochures