HSBC

To repurpose existing collateral to appeal to Baby Boomers yet retain HSBC’s brand voice, we employed a “straight talk” strategy in a brochure/folder combo with quick, on-point information that can easily be updated, supplemented and customized as needed. The positioning “Start Living. Today. And For Tomorrow” assures the target market that HSBC can help with investment planning and management now and for the future.